RISE CAFE
Rise Cafe is a branding project that focuses on breaking down the stigma behind mental health. This cafe is a space where there is full support of mental health awareness, available resources, and an overall positive environment. Coffee shops are a space where you can be independent but also connect with others. This brand emphasizes the journey of mental health and focuses on learning to grow together towards one vital light. One in four people struggles with mental health, while 60% of people do not get proper treatment or speak up about it. The brand allows for people to be aware of resources for seeking help and feel supported by those around you through the addition of an event and charity donations.
LOGO MEANING
The Rise Cafe logo is designed around the journey of finding your light and path within the depths of mental health. The line beneath the “R” signifying your start of falling down into the internal battle then being able to rise up and find the positive in life with the line above the “S.” The last line under the “E” is straight and balanced to show finding a sense of grounding. A singular flowing path showing how emotions continue to rise and fall, ever-changing but being able to manage them to become stable. Lastly, the colors signify soft authentic energy, similar to a sunrise in order to capture the warm mood and tone.
