For this project, we had to create brand based on a chosen target audience. I decided to create a caffeine infused candy with the benefits of Vitamin C, D, and Zinc, made specifically for workers within the medical field. This candy would help fight infection and promote health and wellness, all while providing a burst of energy with the caffeine. This product is easy, fast, and convenient for medical workers to take while working long shifts. We had to create a poster, logo, packaging, front page of a website, business card, as well as a complete application for the brand.